There are many reasons why people are investing in socially conscious businesses. It may be they want to give back somehow. It may be because we are in a low interest rate era.
It may be because Toms, the footwear company that gives a pair of shoes to a child in need for every pair they sell is valued at $625 million and is a socially conscious business as reported;
Social stock exchanges are being founded.
But, always, the question begs who is driving this?
The new generation is almost insisting on some social investments in their portfolios, and if advisors have nothing to offer, a big client or a young heir may leave the firm, according to David Brooks in how to leave a mark. http://www.nytimes.com/2015/01/27/opinion/david-brooks-how-to-leave-a-mark.html?_r=0
Even Merrill Lynch is into impact investing stating that young associates are eager to work to create an impact fund!
Investing in socially conscious businesses!